MTV

Mtv

1981—1991 [ ] Official launch as MTV [ ] Further information: On Saturday, August 1, 1981, at 12:01 AM , MTV was officially launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the which took place earlier that year and of the launch of. A Night With. became the new and ongoing host. European Top 20• Pittman's boss Warner-Amex executive vice president John Lack had shepherded , a television series created by former -turned solo artist , whose attention had turned to the music video format in the late 1970s. "Spring break is a youth culture event", MTV's vice president said at the time. 6 million American households in the United States receiving the channel as of January 2016. Viewers could send their own headlines in the upcoming four weeks. On 23 March MTV Czech officially started promoting the series premiere using the same teasers that have aired in the U. The VJs were hired to fit certain demographics the channel was trying to obtain Goodman was the affable every man, Hunter the popular jock, Jackson the hip radio veteran, Blackwood the bombshell vixen and Quinn the girl next door. The end of the video features the headline "Youth Is Amazing". Pop punk band received regular airtime on MTV at this time, due in large part to their "" video that made fun of the boy bands that MTV was airing at the time. MTV Push - featured artist of the month• Between 1998 and 1999, MTV's musical content composed heavily of videos of such as the Backstreet Boys and NSYNC, such as the Spice Girls, and teen pop "princesses" such as , , , , and. com" in 1993 with the idea of being MTV's unofficial new voice on the Internet. All the commercials were produced by and his new company Buzzco Productions, directed first by and and eventually by Candy Kugel. The channel launched with a 60 seconds countdown, playing the instrumental theme of in the background. Bling-era hip hop [ ] Bling-era hip hop played in heavy rotation on MTV at this time, through the likes of , , , , , , , , , , , , , , , , , , and their associates. Run from London, UK, it started featuring additional audio and subtitle tracks in Czech, Hungarian, Romanian and other languages relevant to countries where local MTV feeds have ceased or are planning to cease operations. The introduction of the first five VJs was also shown. In 2003, MTV added , a project by to play pranks on various celebrities, and in 2004 they added , a show about adding aesthetic and functional modifications to cars and other vehicles. TBS founder started the in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. One of these specialized channels was "Sight on Sound", a music channel that featured concert footage and music-oriented television programs. Post- TRL live shows [ ] MTV launched a live talk show, , on June 15, 2009. Initially, popular New York DJ was going to be a VJ, but decided against it at the last minute. Newton's video was the third video by a solo female artist to air on MTV, after and. MTV was experimenting at the time with new ideas for music programs to replace the purpose of TRL but with a new format. As of 2019, the show currently airs on Saturday mornings as TRL Top 10. The sale was completed on 12 September 2013. The Lick• Awake on the Wild Side, Dial MTV• MTV used to also have MTV Hits and channels until these were converted into and MTV Jams, respectively. 'SMS Live' lasted until 1 December 2011, when it was removed. Main article: In 1997, MTV introduced its new studios in. MTV's original head of talent and acquisition, Carolyn B. This was the final set of idents by studio "123 Klan". In his book The Mason Williams FCC Rapport, author states that he pitched an idea to for a television program that featured "video-radio", where disc jockeys would play art pieces set to music. MTV worked with 's "" campaign, designed to encourage young people to vote. Most new promos produced and aired after 1 February use the on-air identity and style of MTV US. This would ensure artists with hit records on the charts would be get the exposure they deserved, with Medium being a home for the established hits still on the climb up to the top 10; and Heavy being a home for the big hits — without the bells and whistles — just the exposure they commanded. It also kick-started a musical career for , while Sharon Osbourne went on to host her own on US television. Main article: In 1984, the channel produced its first show, or VMAs. On the same day Viacom has stated it will take charge of MTV Czech Republic as of 1 January 2014, and re-launch the channel in the region on that date, promising more shows, more local content and earlier premieres. Various other related MTV20 specials aired in the months surrounding the event. In 1985, MTV spearheaded a safe-sex initiative as a response to the AIDS epidemic that continues to influence sexual health currently. The rebrand also incorporated a modified version of MTV's classic "I Want My MTV! - live performances• September 2020 Music series [ ]• Vanessa Warwick Headbangers Ball• MTV stated, "While technology has made it way easier for artists to produce and distribute their own music on their own terms, it hasn't made it any simpler to find a way to cut through all the Internet noise and speak directly to all of their potential fans. It served as a counterpart to the portal for MTV content, which existed at AOL keyword MTV until approximately the end of the 1990s. These were once again produced by company "123 Klan". On 1 July 2011, 06:00 AM, MTV Czech rebranded and started using the new logo on-air exactly same as in the US , along with new idents and graphics. The short program, produced by , debuted in early 2011 and continues to air typically once every couple of weeks on any given weekday. Several music programs originating outside of the US, including Australia's and the United Kingdom's , which had initially aired music videos in lieu of performances from artists who were not available to perform live, began to feature them regularly by the mid-1970s. The classic font can still be seen in "prechyroned" versions of old videos on sister network , which had their title information recorded onto the same tape as the video itself. MTV president Van Toeffler stated: "Clearly, the novelty of just showing music videos has worn off. Complaints surfaced on the Internet over MTV interrupting the reunion of. The channel used a similar on-air identity as other MTV channels in Europe and around the world, although it had also produced some idents and graphics of its own and had won several awards. During the earlier days of the channel, MTV occasionally let other stars take over the channel within an hour as "guest VJs". Influence and controversies [ ] The channel has been a target of criticism by various groups about programming choices, social issues, , sensitivity, censorship, and a perceived negative on young people. By late 1991 going into 1992, MTV began frequently airing videos from their heavily promoted "", such as Nirvana, , , , , , , , , and. MTV GO! That year, MTV also attempted to introduce bands, but they were not met with much success. MTV - short weekly highlights of current theatrical releases Documentary series [ ]• Rock bands and performers of the 1980s who had airplay on MTV ranged from to or such as , , , , , , , , , , , , , , , , , , , and. - classic programming, relaxing and calm music• With the exception of a holiday themed episode in December 2008 and an unrelated Spring Break special in March 2009 with the same title, FNMTV Premieres never returned to the channel's regular program schedule, leaving MTV without any music video programs hosted by VJs for the first time in its history. The new video quickly received over 10,000 dislikes and fewer than 100 likes from only 20,000 views, and MTV deleted the video for a second time. Airplay of rock, electronica, and alternative acts was reduced. Nevertheless, short clips of the specials were shown on MTV during the AMTV block of music videos in the early morning hours. " in its promos as opposed to previously used "On MTV! Instead of music videos, the program used clips of various vintage cartoons and animated films to go with the songs. Eventually all music blocks later updated their themes with the new logo. " advertising campaign was launched in 1982. The first round of these shows came with game shows such as , reality-based comedy shows such as , and late-night talk shows such as and. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. It also featured music news updates, interviews, and performances. MTV Menu - playlist of music put together daily by MTV, both past and current• The new logo was first used on logo with the 2010 film. TOP 20 - various artists and their top 20 commercial hits• 2004—2006 Euro Top 20• A shortened version of the shuttle launch ID ran at the top of every hour in different forms, from MTV's first day until it was pulled in early 1986 in the wake of the. The featured artist was rapper and the show debuted both on MTV and MTV2. Main article: MTV received significant criticism from Italian American organizations for , which premiered in 2009. On June 12, 2011, MTV aired a traditional television premiere of a new installment of MTV Unplugged instead of a web debut. It was the 2 show airing on MTV at that time, behind The Hills. In 2003, left MTV and TRL to focus on his on. Some of the reality shows on the network also followed the lives of musicians. The original MTV Italy changed its name to TV8. Hitlist UK, Select MTV• In the weeks following the halftime show, MTV censored much of its programming. "The party line at MTV was that we weren't playing black music because of the 'research '", said Baker years later. ABC's contribution to the music video program genre in 1984, , was far less successful, lasting only a year. All three of these channels ceased broadcasting on April 30, 2007. Baker, who was black, had questioned why the definition of music had to be so narrow, as had a few others outside the network. The channel followed up with a similar television premiere of MTV Unplugged with on April 8, 2012. Home Sweet Home - music block of Czech and Slovak artists• Movies. The channel's programming focused on classic music videos and programming including notable episodes of MTV Unplugged and , but skews more towards the 1980s, 1990s and 2000s. These promos have been localized into Czech and it was the first time that MTV Czech has decided to import original MTV US promos instead of producing their own. This is the third opening theme for a music block to be updated after the July rebrand. It has been limited to the music blocks 'Party Zone' and 'In Love With MTV', which air regularly once a week. Older acts such as and remained relevant by making their music more experimental or contemporary. The channel also rotated the music videos of , who made a career out of parodying other artists' videos. MTV VJs hosted blocks of music videos, interview artists and bands, and introduced live performances and other programs from the beach house location each summer. Superock• Further information: In September 2009, the channel aired , which showcased and imitated celebrities in an animated form. Due to the uncertainty of how successful the channel would be, the VJs were told not to buy permanent residencies and to keep their second jobs. Subsequent concepts [ ] also had a 30-minute program of music videos called , that first aired around the time of MTV's launch and lasted until late 1986. MTV has a history of cartoons with mature themes including , , and. The "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The animated series returned to MTV in October 2011, with new episodes. The original programming format of MTV was created by media executive , who later became president and chief executive officer CEO of MTV Networks. An all-encompassing special, MTV Uncensored, premiered in 1999 and was later released as a book. I think they would've added to their creative contribution, not subtracted from it. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. Videos' budgets increased, and artists began to add fully choreographed dance sections. Within two months, in areas where MTV was available were selling music that local radio stations were not playing, such as , and. com and heavily utilized the MTV Overdrive features, MTV introduced a massive change for MTV. - top ten dance singles of the week On Hiatus• " MTV also introduced MTV Bump, a website that allows and users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. The is now in its third season. After the sudden event, names surfaced such as , Janet moment, and , and this spread politically, furthering the discussion into the 2004 presidential election surrounding "" and "media decency". Electronica [ ] By 1997, MTV focused heavily on introducing acts into the mainstream, adding them to its musical rotation, including , , , , , , , and. In final week of November, Donna Summer's "" was in heavy rotation. According to , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place. In contrast to the previous gangsta rap era, this era of hip hop had a more polished sound and materialist subject matter. " Around this time, other Italian organizations joined the fight, including the and the. We didn't have to be on the cutting edge of racism. By February 2013, MTV Czech began dropping its current on-air branding and adopting parts of the branding of MTV US. The service was no longer active by the time MTV launched in 1981. In 1974, Gary Van Haas, vice president of Televak Corporation, introduced a concept to distribute a music video channel to record stores across the United States, and promoted the channel, named Music Video TV, to distributors and retailers in a May 1974 issue of. Gangsta rap [ ] In the early-mid 1990s, MTV added with a less pop-friendly sound to its rotation, such as , , the , , , , , , and. In addition to learning the lyrics, fans also learned his choreography so they could dance along. - live performances• The Specials, which had an integrated lineup of black and white vocalists and musicians, were also the first people of color to perform on MTV, and the music video for their song "Rat Race" was played as the 58th video on the station's first day of broadcasting. The program then became known as on MTV2. com remains the official website of MTV, and it expands on the channel's broadcasts by bringing additional content to its viewers. " Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock. In 1989, MTV began to premiere music-based specials such as , an acoustic performance show, which has featured dozens of acts as its guests and has remained active in numerous iterations on various platforms for over 20 years. The experiment ended in February 2006 as MTV. For most of July 13, 1985, MTV showed the concerts, held in London and Philadelphia and organized by and to raise funds for famine relief in Ethiopia. On 21 November 2013, Viacom announced that MTV Czech will cease operations on 31 December 2013. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV starts its next scheduled program at 8:00 pm, while the interview and chat with fans continues on MTV. MTV again reintroduced animated programming to its lineup with the return of Beavis and Butt-Head in 2011 after 14 years off the air, alongside brand new animated program. The Seven was cancelled on June 13, 2011. It became MTV's official logo on February 8, 2010 and officially debuted on its website. European Top 20, Select MTV, The Fridge• Videos were also shown from , , , and others. And I think they stand up as part of his art, and I think that's true of the great artists today. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a "" that forbid her from wearing her hair in cornrows in an episode of. MTV Czech also remained one of the few widescreen MTV channels in the world even after the global July 2011 rebrand, though it was expected for the majority of other MTV channels in Europe to switch to 16:9 by that time as well. Footage from these events was later shown in "Backstage". [ ] Milestones and specials [ ] Around 1999 through 2001, as MTV aired fewer music videos throughout the day, it regularly aired compilation specials from its then 20-year history to look back on its roots. They are blatantly as well as subliminally bashing Italian Americans with every technique possible. All involved parties apologized for the incident, and Timberlake referred to the incident as a "". Beyond MTV [ ] Since its launch in 1981, the brand "MTV" has expanded to include many additional properties beyond the original MTV channel, including a variety of sister channels in the US, dozens of affiliated channels around the world, and an Internet presence through MTV. MTV Hot• While the network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. To resolve the struggle and finally "break the color barrier", the president of at the time, , denounced MTV in a strong, profane statement, threatening to take away MTV's ability to play any of the record label's music videos. Shortly after the , which were streamed on MTV. He registered the then-unclaimed "MTV. The majority of programming was hosted by presenters from the Nordic countries, mainly Sweden, Denmark and Norway. mtv:new• 1986 also brought the departures of three of the five original VJs, as J. On 1 January 2014, started broadcasting again in Czech Republic and Slovakia. Data Videos• The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California, Summer Share, Isle of MTV, SoCal Summer, Summer in the Keys, and Shore Thing. On 1 September 2011, the channel updated its "Coming Up Next - Menu" bumper and started using small image slides thumbnails on the side to improve communication with its viewers. In early 2020, MTV Nordic as a branding began to reappear on MTV's social media sites within the Nordic region. As a result of these programming changes, implored MTV to "play more damn videos! MTV Gold was also rebranded as. Our Guidos and Guidettes will move into the ultimate beach house rental and indulge in everything the scene has to offer. MTV Czech mostly played current music videos or videos from the past few years, although occasionally it aired older videos from the early 2000s and mid to late 1990s. Nathaniel Brown, senior vice president of communications for MTV, confirmed that there were no plans for an on-air MTV celebration similar to the channel's 20th anniversary. Rock legend also questioned MTV's lack of black artists during an on-air interview with VJ in 1983. The channel instead aired its 30th anniversary celebrations on its sister networks and. The screen went black infrequently when an employee at MTV inserted a tape into a. and affiliated channels internationally, some of which have gone independent, with approximately 90. This was followed by the video for 's "". The channel's full name "Music Television" was officially dropped, with the revised logo largely the same as the original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. During the , Clay was in attendance where he confirmed that the channel lifted the ban. " slogan, changed to read "I Am My MTV". The first music video ever played was by. "We wanted to be part of it for that reason. The FCC upheld it in 2006, but federal judges reversed the fine in 2008. The ID ran "more than 75,000 times each year 48 times each day , at the top and bottom of every hour every day" according to Seibert. There were also numerous TOP 10 countdowns, including 'Best of the Decade', 'Best of Urban 2011', 'Best of Europe 2011', 'Best Singer of 2011', 'Best Alternative of 2011' and more. These sponsors included , , and. " Nevertheless, it was Baker who had personally rejected Rick James' video for Super Freak "because there were half-naked women in it, and it was a piece of crap. In mid-2008, MTV premiered new music video programming blocks called and a weekly special event called FNMTV Premieres, hosted from Los Angeles by of the band , which was designed to premiere new music videos and have viewers provide instantaneous feedback. They are a unique blend between the previous branding by Universal Everything and the current branding of MTV US by Popkern. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. In the summer of 2003 MTV Italy launched two satellite channels: , mainly dedicated to showing chart hits and classic clips from the MTV archives and , devoted to showing all the best cutting-edge, indie, electronic, metal, experimental music out there. 's music became synonymous with dance. All three shows were still largely based around the world of music, despite not being based around music videos. MTV Rocks! It's required us to reinvent ourselves to a contemporary audience. Bytesize• Some of the former hosts of the channel are , and who are both also former VJs , , , , , , and.。

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